A Letter From Nitish Sethi 

To Our Valued Community,

I hope this message finds you well as we navigate these challenging times. While the city was closed, we were hard at work on something that I am very excited to share with you all!

As you know, my father recently retired and closed his store, Select Jewelers. With lifelong friends and valued customers, we celebrated his legacy. Thank you to everyone who showed their support and helped us honor him. I want you to know that he enters retirement with a full heart.

It is with great excitement, and in honor of his legacy, that I announce I will be opening my own store, Sethi's Fine Jewelry!

Over the past 23 years, I have learned that a simple piece of jewelry can spark immense joy in someone’s life. Jewelry has the ability to bring forth inner beauty and create special memories unique to each of our lives.

With Sethi’s Fine Jewelry, I want to build upon the foundation my father established, and I cannot wait to share this new experience with all of you!

I will continue offering the amazing service we’ve always been known for. Moreover, I want to bring something new to our community. As we navigate our “new normal,” the jewelry store experience must grow and adapt. With your safety and well-being in mind, we have adjusted our services to maintain the health of our friends and clients.

Make the Finer Moments Memorable


We are building a Virtual Showroom that will provide a superior digital experience that empowers our customers to make an informed decision.

In the meantime, our doors are open for in-store viewings. We are also available via Zoom and FaceTime for social distance consultations and viewings.

Personalized Experience

Every person who walks through our doors is unique. I want to help you connect with jewelry that highlights your inner beauty and accentuates who you are.

Competitive Prices

We have always been known for offering incredible jewelry at amazing prices, and my new venture is no different.

Familiar Location

While the name has changed, my store remains in the same location our community has come to know and love.

Increased Safety

Throughout the pandemic of COVID-19, I want to ensure the safety of anyone who walks through our doors. I have implemented safety precautions to protect customers and staff against the spread of this virus. All staff will wear masks while working in the store.

We will be open limited hours Tuesday through Saturday, 10-6 pm. We will also be limiting capacity in the store to ensure proper social distancing. Everyone is still welcome to drop by, but feel free to call ahead of your visit in case there's a line!

New Collection

We acquired some amazing new pieces that we are excited to show you! We welcome you all through those same inviting doors for a brand new experience!

While the world changes around us, we know that jewelry still has the power to make memories. As we celebrate lives and milestones, I want to help you make the finer moments memorable.

More changes will come throughout the year, and I am excited to grow with all of you.

I look forward to seeing all of you soon. Feel free to contact me to schedule an appointment and visit our store. You can reach me at 713-789-3359 or email me at nitish@sethisfinejewelry.com.